I need to preface this article and let you know that it is not talking about dedicated admission counselors that are employed by colleges and universities across the nation. It is in reference to a growing industry of individuals and companies that are selling their services to families and students to help them not only get into the college of their choice but also to maximize the financial aid that they will receive.

A good number of these organizations are legitimate and are looking out for the best interest of the students in which they represent. However, the Better Business Bureau recently reported about a company called College Admission Assistance, LLC based out of Arlington Texas.

Apparently, they are providing “free” college planning workshops to families and students. During the course of the presentation, they offer their coaching services for an on-the-spot sale price of $1,995.00 (immediate payment required…).

Frank Whitney, representing the Fort Worth Better Business Bureau, says that they have logged dozen of complaints against this company. In addition he states that  “They aren’t doing anything illegal, but they are not up front about what they are selling. We think people should know what they’ll be attending. Most of the people that respond to these workshops are people who need money for college, not those that have $2,000 to spend.”

The Better Business Bureau received the following statement from a consumer attending the sales pitch: “She told me it was $1,995 and when I ask if I could take the information home to think about it, she said ‘no’ … She then told me that it was a once-a-year opportunity and if I did not sign up then I would have to wait another year and waste time on my daughter’s potential future.”

The bottom line advice I would give…Whether you are shopping for services to help you get into the right school at the right price or you are just looking for the best deal on some sort of consumer good, always be cautious about dealing with an individual or company that is offering you a “one-time deal”. Chances are… it will be a deal… but not generally for you.

As you move forward in your college search process and you are trying to maximize your financial aid, you can find many reputable Certified College Planners to choose from. However, before choosing that path (and spending the extra investment) don’t discount the free information and resources provided on the web by experts across the nation. CheapScholar.org included!