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Student Financial Services Social Media Presentation 2012

To My Faithful Readers – please disregard this interruption to your regular programming. πŸ˜‰

Over the course of the next few weeks, I am providing presentations to various groups throughout the midwest region. These sessions will be highlighting how Social Media can be incorporated into Student Financial Service activities on a college campus. I will be covering the basics of Twitter, Facebook, and Blogging (

To The Conference/Webinar Attendees – In an effort to “go green” and limit the number of handouts, below is some additional information for you to reference and utilize as you move forward in your individual social media projects on your campus. If you encounter any questions along the way, don’t hesitate to drop me a line.Β  Enjoy!

Ways In Which You Can Utilize Social Media On Your Campus


  • More than 850 million active users
  • 48% of 18-34 year olds check Facebook right when they wake up (28% before getting out of bed – Smart Phones)
  • In 20 Minutes on Facebook:
    • 1,000,000 links are shared
    • 1,484,000 event invites are sent
    • 2,716,000 photos are uploaded
    • 1,972,000 friend requests are accepted
    • 1,587,000 statuses are updated
    • 10,200,000 comments are posted
  • Average user has about 130 friends
  • Average user spends 31 minutes on Facebook each day
  • Guide to setting up a Facebook Fan Page (jpg)
  • Start your own Facebook Page here!


  • Over 200 million accounts (100 million are active)
  • 55% of active users are mobile users
  • 460,000 new Twitter accounts opened each day
  • 350 million tweets are sent each day
  • 36% of Twitter users tweet at least once per day
  • Top Twitter Accounts (ranked by followers)
    • Lady Gaga – 21,951,838
    • Justin Bieber – 19,252,306
    • Katy Perry – 16,935,911
    • Rihanna – 15,967,423
    • Shakira – 15,196,983
    • Britney Spears – 14,916,256
    • Kim Kardashian – 14,273,251
    • Barack Obama – 13,569,004
    • Taylor Swift – 12,232,856
    • Selena Gomez – 11,194,355
  • Guide to setting up a Twitter Account (pdf)
  • Connecting Twitter to Facebook (Facebook updates automatically post on Twitter)


  • There are over 164 million blogs on the internet
  • 56% of internet users read blogs
  • 80% of blogs are abandoned within the first month
  • 68% of bloggers have been blogging for over 2 yrs
  • 33% of bloggers are female
  • 27% of bloggers update their blog daily
  • 64% of bloggers are hobbyists
  • Some popular blogging platforms include: WordPress & Blogger

Some Cool (and FREE) Tools That Can Help You Manage Your Social Media

  • Social Oomph helps to automate the messages sent to your followers
  • HootSuite provides a one stop shop for managing all your social media venues
  • Social Mention allows you to track what others are saying about you
  • TwitterFeed automatically pushes your RSS feed to all your social media channels
  • RSS Graffiti is one of the best RSS feed auto-posters to Facebook

Here is a cool video that displays the impact of social media on the world:

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